I assume they ask you questions, too.
Blurb: Will Roger and Gil be able to outrun the snowballing horror that threatens to crush their love?
Me: Uh . . . how many guesses do I get? Hmm. Now this is going to keep me up all night. Will their love be crushed or not? Damn. Could you at least give me a hint?
What is with that?
I must confess, some of my very own books have had blurbs that ask questions to which even a lone and partially disabled brain cell would know the answer. I've conscientiously been trying to keep questions out of my blurbs. Thus far, at least recently, I've been successful.
Maybe blurbs should come with multiple-choice answers. That would engage potential readers a lot more, don't you think?
Blurb: What will happen to Roger and Gil as they try to outrun the snowballing horror that threatens to crush their love?
1.) The snowball will melt from the heat of their blazing passion.
2.) Gil will get flattened like Gumby. Following a period of complete immersion in self-pity, Roger will take up with a woman who has a meaningful tattoo and is as sexually confused as he.
3.) The snowballing horror will clip Roger, leaving him battered and broken, and Gil will hightail it like the yellow-bellied, faithless, self-serving pussy he is.
4.) Roger and Gil will part ways with their love and let it get crushed to save their own asses, because they're more into sex than romance anyway.
5.) There is no snowballing horror; Roger and Gil are drama queens.
6.) This blurb is actually for another book. The publisher just likes messing with people's minds.
My feeling about blurbs is this. They should give a reader some idea of what the story and central relationship are about without dishing up any spoilers, without being cutesy or coy, and without overemphasizing a particular plot element (like sex -- sheesh -- or mystery or danger). Better yet if they give me some feel for the book's overall tone.
Over at the Liquid Silver forums, my upcoming release there was just given its own thread about a week ago. The blurb for Bastards and Pretty Boys is right near the top (there's also an excerpt further down the thread). I rather like this blurb. Click on the post title to see what you think. Does it need to say more? Or not?